Steel Train Crossfit is a new Crossfit gym in the Netherlands. Our logo will be the beating heart of our branding.
Ideas & concepts
I would like the logo to present 'Steel Train' strong, clean and crisp and 'CrossFit' (capital F) smaller beneath that. Emphasize is on 'Steel Train'. I'd like the color blue; #2b99f1 (cmyk (82%, 37%, 0%, 5%) to be present next to black and/or white.
Simple, strong, crisp and present is the idea. You can use anything you want. 'Steel Train' is meant to show the power of a literal Steel Train, but also to train in that way. (You can use a Train if you want to, but I think it's quite hard to get it right. If you use a Train or the idea of a Train, I believe less is more) Without is fine as well.
Looking forward to your designs. Thanks, everyone.