{"id":1238,"date":"2014-06-23T00:20:29","date_gmt":"2014-06-23T04:20:29","guid":{"rendered":"http:\/\/www.logo123.com\/blog\/?p=1238"},"modified":"2014-06-23T00:20:29","modified_gmt":"2014-06-23T04:20:29","slug":"uncover-secrets-10-clever-logos","status":"publish","type":"post","link":"https:\/\/freelancelogodesign.com\/blog\/1238\/","title":{"rendered":"Uncover the Secrets of These 10 Clever Logos"},"content":{"rendered":"

\"10<\/a>It can be obvious to the trained eye, but there are some logos that have something purposefully hidden inside of their design. In this post we\u2019ll examine ten contest winning logos from LOGO123<\/a>, and uncover the secrets they have hidden inside.<\/p>\n

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A logo represents you, your business, or a company. Whichever it is, they all need to make an impact on their target audience so it\u2019s memorable to them. One of the best ways to do this is to hide something symbolic in the design. Everyone loves discovering a secret, it\u2019s part of human nature. So when we find something uniquely hidden in a design, it\u2019s easier to remember what it was.nike air max moto womens<\/a><\/p>\n

One of the most recognized \u201chidden message\u201d logos is the FedEx<\/a> logo. I remember sitting in my high school art class when my art instructor showed us how there was a hidden \u201carrow\u201d in between the \u201cE\u201d and \u201cx\u201d of the FedEx logo. It\u2019s a brilliant use of negative space. Negative Space is defined as the space around and between the subjects of an image. This technique is used to create silhouettes, shapes, and symbols that are commonly\u00a0 recognized.<\/p>\n

There are some other techniques used to hide meaning in logo designs, I\u2019ll cover some of them below. Here are some brilliant illustrations of clever logo design from Logo123.com.<\/p>\n

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1) Beyond Partners<\/strong><\/h2>\n

People Build This Non-Profit<\/strong><\/p>\n

\"Beyond<\/a>Beyond Partners is a non-profit Christian venture capital fund that provides business expertise, mentoring, coaching, and financing to businesses who function as a platform to evangelize and develop followers of Christ. In this design by Alteum, the icon features four stylized people who create a cross, a symbol in the Christian faith. While people typically don\u2019t have angled stomachs, the cut out serves to show them reaching out towards one another in support around a central theme, in this case the cross created from the negative space.<\/p>\n

\u201cDid a great job and was very responsive, really like the logo. Thanks Alteum.\u201d<\/em><\/p>\n

2) Bolt Property Management\u00a0<\/strong><\/h2>\n

A Flash Of Lightning Highlights This Home<\/strong><\/p>\n

\"Bolt<\/a>Bolt Property Management is a full service residential property management company. They wanted a logo design that conveyed strength, action, and integrity. Fornarel developed this design that highlights a house silhouette in front of two yellow lightning bolts. The black and yellow is a powerful color combination, made even stronger by limiting the yellow to just the bolts.<\/p>\n

\u201cThanks for the work.\u201d<\/em><\/p>\n

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3) Bridgeway Baptist Church<\/strong><\/h2>\n

A Bridge Built On The Word<\/strong><\/p>\n

\"Bridgeway\"<\/a>Bridgeway Baptist Church focuses their teachings on leading people out of life\u2019s difficulties and into a full life. The graphic in their icon serves two purposes, as a bridge curving away from the viewer, and upon closer inspection, a Bible in the \u201cwalkway\u201d area. The book is defined by the horizontal lines on the left and right lanes combined with the pages curving up from the center at the bottom of the bridge. It becomes a clever way to visually represent their name without looking overly religious.
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\n\u201c(Gipanuhotko) Did everything I asked with no hesitation. Would do business again.\u201d<\/em><\/p>\n

4) City Acre Farm<\/strong><\/h2>\n

Barnyard Animals Run Free In This City<\/strong><\/p>\n

\u00a0\"City<\/a>Bringing the organic farm life to the city, City Acre Farm rests on 1.3 acres. They have an organic garden which also houses llamas and chickens. They recycle the llama waste as fertilizer for their own garden and for sale. Part of their mission is teaching people from the city how to have a farmscape of their own. In this logo by Nafisaparween, the silhouette of the llama, chicken, and goat are backlit by the negative space created from the city. By keeping the contrast high with grey and white, it allows a visual marriage of the farm animals and buildings. Literally giving the impression of farm animals in the city.<\/p>\n

\u201cWe were happy with not only the final design, but also the quick communication and response. Great job!\u201d<\/em><\/p>\n

5) eCommerce Today<\/strong><\/h2>\n

There\u2019s No E In Cart, Wait A Second\u2026<\/strong><\/p>\n

\u00a0\"eCommerce<\/a>An eCommerce news and advice website for people who run eCommerce websites. With shopping in mind, they were keen to the idea of using a shopping cart as part of their logo design. Jaize cleverly disquises the \u201ce\u201d in \u201ceCommerce\u201d as a shopping cart. Tapering the edges, adding the slight \u201chandle,\u201d and some small circles at the bottom transforms the \u201ce\u201d into the cart while still maintaining the letter\u2019s form. It works well connected to \u201cCommerce\u201d or as an icon by itself.<\/p>\n

6) Etail1<\/strong><\/h2>\n

Making The Most Out Of Your Online Shopping And White Space<\/strong>
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\n\"Etail1\"<\/a><\/p>\n

Etail1 is an eCommerce consulting company whose experts help companies to sell online. They wanted their logo to resonate two things; first that working with Etail1 is the first step towards a successful eCommerce venture, second that they are a one-stop-shop for all eCommerce needs. They also requested a modern, flat color logo. With this in mind, Mbezz crafted a design where the \u201cE\u201d creates a \u201c1\u201d with its negative space. It is aided by the grey squares on the right, filling out the end of the \u201c1.\u201d Giving the blocks that make up the \u201cE\u201d rounded corners and rounded connections also allude to the digital nature of the business.<\/p>\n

\u201cThe most creative design by far!\u201d<\/em><\/p>\n

7) Pure Choice<\/strong><\/h2>\n

Everything You Need In One Drop<\/strong><\/p>\n

\"Pure<\/a><\/p>\n

An online natural supplement store, Pure Choice needed a logo with a very clean, natural, and organic feel. Nirajsharp hid many elements inside of the icon, first of all a water drop. Inside the water drop, you\u2019ll find a curvy, yin-yang type split. The split is created by two interwoven leaves. All combined they create a deep icon that speaks many elements. Which one did you see first?<\/p>\n

\u201cDid a great job.\u201d<\/em><\/p>\n

8) Seecrect Tours Liverpool<\/strong><\/h2>\n

Do You See\u00a0What I See?<\/strong><\/p>\n

\"Secret<\/a><\/strong>Launching this summer, STL takes you an a secret journey around the city. They feature a two hour walking tour of Liverpool with an expert guide, Multimedia Show & Tell iPad app, and refreshments as a secrecy location. The first thing you\u2019ll notice is that the word \u201cSeecret\u201d is cut out of the city skyline. Did you catch the two \u201ce\u2019s\u201d in \u201cSeecret?\u201d They\u2019re harboring their own mystery, two eyes as the center of the double \u201ce\u2019s.\u201d Placing the eyes in the cutout of the word \u201cSeecret\u201d help visually connect with the idea of seeing a different side of the city.<\/p>\n

\u201cFantastic, creative, and speedy service – Smith1979\u2019s design stood head and shoulders above the rest. He\u2019s a Liverpool FC fan too – what more can you ask for!\u201d<\/em><\/p>\n

9) Servian Team 6<\/strong><\/h2>\n

The S With Junk In Its Trunk<\/strong><\/p>\n

\"Servian<\/a>Taking their passion for technology and all things digital, Servian Team 6 started a digital ux and lean development group. They specialize in technology, development, and rapid prototyping. They were looking for a sleek chrome logo that somehow combined the \u201cS\u201d and \u201c6\u201d from their name. When I first saw this design by mashoodpp, I thought \u201cwhy is there a block sitting on the back leg of the S?\u201d Upon focusing on the outside of the shape I quickly recognized the \u201c6.\u201d It\u2019s a clever way to combine the parallel flow of both characters. The thick outlines allows the \u201c6\u201d to be seen and the \u201cS\u201d to be distinguished from within.<\/p>\n

\u201cThe work was really good. I thought that he listened to everything I said and its reflected in his work. Thanks!!!\u201d<\/em><\/p>\n

10) Strike City<\/strong><\/h2>\n

If You\u2019re Not Careful The Night Life Will Bowl You Over<\/strong><\/p>\n

\"Strike<\/a>Strike City is a bowling and entertainment center taking it\u2019s name from the play in bowling, the strike, where you knock down all 10 pins on the first try. They sought after a simple design that featured a large \u201cX,\u201d the symbol for a strike. It comes into play in this design by ingepro as the red and white lines that cross on the left side of the design. Initially it could be seen as just a random element to frame the name, but knowing your bowling terms will help you identify it as the coveted Strike. Also hidden within the design is a bowling ball. You\u2019ll notice three curves highlighted in the moon, doubling it as a bowling ball over the city. The black background helps conceal it as the moon.<\/p>\n

\u201cGreat Designer. Cannot wait to work with you again for the next logos we need!\u201d<\/em><\/p>\n

Which design is the more impressive?\u00a0<\/strong>
\nDid you find something I missed?<\/strong>
\nLet me know in the comments section!<\/strong><\/h2>\n

For more creative designs from Logo123.com, check out our Testimonials Page<\/a>.<\/p>\n

*Featured Image\u00a0courtesy of photostock<\/a> \/ FreeDigitalPhotos.net<\/h5>\n

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Keep up with what’s going on at Logo123.com in the Official Blog!<\/p>\n