{"id":1500,"date":"2014-08-31T00:22:31","date_gmt":"2014-08-31T04:22:31","guid":{"rendered":"http:\/\/www.logo123.com\/blog\/?p=1500"},"modified":"2014-08-31T00:22:31","modified_gmt":"2014-08-31T04:22:31","slug":"pro-tips-naming-business","status":"publish","type":"post","link":"https:\/\/freelancelogodesign.com\/blog\/1500\/","title":{"rendered":"Tips For Naming Your New Business"},"content":{"rendered":"

\"Logo<\/a><\/p>\n

Working on naming you business? We’ve got some helpful tips to make sure your business name is appropriate and stands out from the crowd!<\/em><\/strong><\/p>\n

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Choosing the right name is very important \u00a0before creating your small business logo<\/a>. Everyone will know you by it. Chosen correctly, it will draw interest in your customers and be uniquely memorable. If chosen poorly, it will be plain, forgettable, and may cross some socially unacceptable lines. It\u2019s important to make sure when choosing a name for your business it is done so thoughtfully and with purpose.<\/p>\n

If you\u2019ve seen the movie Jobs<\/i> with Ashton Kutcher, I\u2019m sure you\u2019ll remember the scene that Steve Jobs and Steve Wozniak name the company. They\u2019re driving and discussing what they want their company to represent. They know they want everyone to desire their product, so they brainstorm stories of desire throughout history. Thinking upon the story of Adam and Eve, they talk about how Eve was tempted by the fruit in the Garden, traditionally represented by an apple. While apples have nothing to do with technology or computers, the meaning behind the story is widely known and relatable.ray ban new wayfarer<\/a><\/p>\n

I encourage you to take some time when selecting a name for a company. Having meaning that you can market to your customers will make it much more appealing. So while you\u2019re figuring out the name, I have some professional tips to help you out!Buy air jordan<\/a><\/p>\n

\u00a0TYPES OF NAMES<\/b><\/h2>\n

There are different methods to naming your business depending on your industry, involvement, and services you offer. Here are some popular ideas to consider and examples with recently winning logo designs.<\/p>\n

Personal Name
\n<\/b>If your business is more hands on or you are the one doing a bulk of the service, using your last name adds a personal touch. Last names are generally known locally. It allows for inclusion of other employees, whether they\u2019re family or not. Avoid using your first name, it\u2019s almost too personal and generic since many more people share the same first name than last names (except Smiths). Using a last name implies confidence in the future, that you can pass the business on to your children.<\/p>\n

\"GarnetParty logo design<\/a> using Personal Name<\/p>\n

You can see in both examples that they use the same first letter in each name, a word play strategy that is easier for minds to remember. Even though \u201cGarnet Gals\u201d doesn\u2019t tell me what they do, I can see they\u2019re proud of the jams and jellies they make enough to put their names on it. Since magicians traditionally work alone or with one assistant, I know based on the name I will be getting Minton himself, as opposed to \u201cAmazing Magic\u201d or something less defined.ray ban sunglasses Italy<\/a><\/p>\n

\u00a0Made Up Words
\n<\/b>Making up a word to name your business can be tricky. Part of the name should be recognizable or relatable. There\u2019s a fine line between clever, and creatively taking it too far. The benefit of pulling this off is a unique and original name that will be related to whatever you do. You can control through marketing how the new word is represented.<\/p>\n

\"Editari<\/a><\/p>\n

The root word in Editari would be \u201cEdit,\u201d easily telling me they\u2019ll edit something. It\u2019s made clearer in the logo with the tagline \u201cEditing Services\u201d and the writing quill that they will edit my writings. Sensifye adds the \u201cify\u201d suffix to sense. The new word conjures up images of working up my five senses. Sensifye creates emotionally engaging viral content.<\/p>\n

Descriptive Names
\n<\/b>The Prancing Pony. The Daily Bugle. Fictional businesses, but they still use a practical way of naming themselves. Combine an exciting descriptive word describing the company with a noun about what they do. It\u2019s simple, but effective. (The Prancing Pony is an inn for travelers from the Lord of the Rings, and the Daily Bugle is the newspaper that Peter Parker takes pictures for from Spider-man comics.)<\/p>\n

\"Smokin<\/a>Restaurant logo design<\/a> using Descriptive Names<\/p>\n

This method is a very straight forward way of letting your customers know what to expect. From Smokin Eatz you can determine that you will eat food that is smoked, in this case barbecue. With Luxe Paw, Luxe is short for \u201cLuxury\u201d and paw tells us that it\u2019s animal related. Which is great because they sell luxury items for your pets!<\/p>\n

Combining Names
\n<\/b>Mixing two names together can be a clever alternative to making up a word. It takes careful planning though, you don\u2019t want to end up with anything offensive or non-sensical. Successfully combing two words your audience is already familiar with will yield easy recognition. Just make sure that both words are not so specific to your industry that it\u2019s lost on the general populace.ray ban sunglasses Netherlands<\/a><\/p>\n

\"Half<\/a>School & education \u00a0logo design<\/a> using Combined Names<\/p>\n

Half Pass Moon combines the Half Pass move from equine training with the Half Moon, something everyone\u2019s taught in elementary school. Together they allow for a very creative image that designers and marketers can have a lot of play with. Shoe-ting Stars, as I\u2019m sure you can see, combines Shoe with Shooting Stars! Both familiar objects, together they create a memorable image.<\/p>\n

AVOIDING MISTAKES<\/b><\/h2>\n

Be careful with the spelling.<\/b> If you add some extra vowels or purposefully misspell a word, it can reflect poorly on your business, that you\u2019re inept or have no know-how. I would second guess the purpose for any spelling errors, they would have to have an obvious reason or story to work. See Toys R Us for an example that works.<\/p>\n

Your city doesn\u2019t count. <\/b>Unless you are specifically endorsed or commissioned by the city you are working in, avoid using your city\u2019s name as part of your business name. An exception could be made for especially exotic locations or if your city is famous within your industry, but most cases it ends up sounding generic and forgetabble.<\/p>\n

Don\u2019t use \u201cshock\u201d words.<\/b> Be careful when using words that are taboo or draw negative connotations. It will instantly draw negative association with your business, and that will turn people away. This includes slang that may be known only to your local area. It limits your relevance outside of your immediate community, hindering your growth.<\/p>\n

Avoid jumping to use initials.<\/b> While businesses that use initials are trying to be personal, the meaning is lost on a majority of audiences. \u201cLAS Trucking\u201d and \u201cTRV Mobile\u201d don\u2019t stick into people minds because they lack meaning. The only exception I could see considering this is if you have a lot of long names you need to represent in a logo, as seen in some law firms. Even then, spell out what the initials mean somewhere below the design.<\/p>\n

Don\u2019t be too smart for your own good.<\/b> If your business is very technical, I wouldn\u2019t use words from the business that are too far out of reach for the general public. Some try this to show how educated and specialized their business is, but it just ends up alienating most people because they can\u2019t figure out what you\u2019re business is about. A good way to gauge this is whether you would bring the word up at the dinner table, talking to family, or when you meet a stranger. If you would use that term in those instances, it\u2019s safe to keep it out of your name.<\/p>\n

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EXPLORING IDEAS<\/b><\/h2>\n

I highly encourage you to explore words you can use by brainstorming. Make a list of words about your business, words you want to describe your company, how you want your company to be seen by your target audience, etc. Look at combining them, pairing them up, or maybe mixing them together. It should be fun!<\/p>\n

\"Guy<\/a><\/p>\n

These aren\u2019t the only ways to come up with a name, but they are popular and effective methods for naming your business. You want to have a compelling name that catches the attention of your customers. It should be easy to read and readily memorable. Plus, a good name gives designers something to work with creatively and your marketing team an edge. Don\u2019t let a boring name drag your good business down. Don\u2019t be afraid to re-brand your business. Many do so each year to make sure they stay relevant and are capturing the right audience.<\/p>\n

I hope this helps you in choosing your business name. Once you\u2019re ready, we\u2019ve got designers who are eager work with you on a unique logo design. Start your logo contest<\/a> today!<\/p>\n

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How did you name your business?
\nHave you used any of these techniques?
\nI would love to hear about it in\u00a0the comments!<\/strong><\/h2>\n

Guy Writing List image courtesy of Pakron<\/a> \/ freedigitalphotos.net<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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