{"id":2884,"date":"2015-03-04T18:55:25","date_gmt":"2015-03-04T23:55:25","guid":{"rendered":"http:\/\/www.logo123.com\/blog\/?p=2884"},"modified":"2015-03-04T18:55:25","modified_gmt":"2015-03-04T23:55:25","slug":"7-website-logo-trends-2015","status":"publish","type":"post","link":"https:\/\/freelancelogodesign.com\/blog\/2884\/","title":{"rendered":"7 Website Logo Trends for 2015"},"content":{"rendered":"

\"website-logo-trends-top\"<\/a><\/h2>\n

Websites, just like brick and mortar businesses, use their logo design to be memorable, and to stand out from the crowd. And, like fashion and food, paint colors, hairstyles and many other ways that people decorate themselves and their lives, web logo design often follows trends.\u00a0Let\u2019s take a look at seven website logo trends that are popular right now. These are taken from popular websites, so many of them might look familiar to you.<\/h2>\n

Trend #1: Sans serif typography logos<\/strong><\/h2>\n

Sans serif fonts are typically considered a bit more casual and modern. This website logo trend is extremely popular right now and show that the simplicity of sans serif fonts can equal impact. Each of these minimalistic logos optimizes the clean lines of sans serif fonts, have no icon and no creative element. Several of them use reverse type (with dark backgrounds and light colored letters such as booking.com<\/a> and theneeds.com<\/a>), some use different colors to differentiate words within their name, and some of them use simple all caps or all lowercase letters.<\/p>\n

\"Sans-serif-logos\"<\/a><\/p>\n

Trend #2: Serif typography logos<\/strong><\/h2>\n

In contrast with the sans serif logo fonts, these logos use the embellishment and addition of serifs to their advantage. Note that several of them also use reversed type and others use bold backgrounds to show off the typography of the fonts they have chosen to represent their site. Hints of color, bold use of color, and use of basic black letters on a white background are being used to best showcase the typography used in these business names. Vox.com<\/a> is great example of the following website logo<\/a> trend.<\/p>\n

\"Serif-logos\"<\/a><\/p>\n

Trend #3: Dynamic typography logos<\/a><\/strong><\/h2>\n

Images are used effectively across the web to increase social media engagement and impact. Each of these logos takes advantage of the power of images and incorporates a photo or other powerful image into its background and overlays its name in large type across the image. Most of them have faded the image into the background and use the typography to as the boldest element without losing the look of the background image. These logos work with any background and many of them are cleverly designed so that the message can change with a change of background. They are commonly used on websites where the viewer scrolls down, instead of clicks, to access more of the site. Best example is exposure.co<\/a>.<\/p>\n

\"Website-Logo-Trends-3\"<\/a><\/p>\n

Trend #4: Letter icons\u00a0<\/strong><\/h2>\n

This web logo trend focuses on a single, or simple, letter, most often coupled with a dramatic background. Even in the case of a black letter on a white background, these iconic, letter logos use the common web and computer icon to their advantage by creating their own iconic avatar for their business and website. Note that eight of the eleven shown here use a square background, and all but one of those logo designs uses a square background<\/a> with rounded corners e.g. vine.co<\/a>.<\/p>\n

\"Website-Logo-Trends-4\"<\/a><\/p>\n

Trend #5: Minimalistic web logos<\/strong><\/h2>\n

These incorporate typography, an iconic image and color elements to showcase the impact of the \u201cless is more\u201d approach to website logo design. Even though they use all of these elements, they are simple, easy to read, convey the message and are not cluttered.<\/p>\n

\"Simple-minimalistic-icon\"<\/a><\/p>\n

Trend #6: Creative element logos<\/strong><\/h2>\n

Creative elements are used in each of these to show the personality and add a twist to these business names. Adding backgrounds, color and typography to the creative elements gives a unique, memorable impression.<\/p>\n

\"Website<\/a><\/p>\n

Trend #7: Flat, circle web logos<\/strong><\/h2>\n

These logos use simple circles to make an impact. Circles represent completeness and these all use a filled in, brightly colored circle to showcase their name, or their mission. They don\u2019t use gradients, opacity, shadows, or effects. Best examples are about.com<\/a> and\u00a0canva.com<\/a><\/p>\n

Bonus: This website http:\/\/www.flatvsrealism.com\/<\/a> is a fun example of flat design<\/a>.<\/p>\n

\"Website-Logo-Trends-7\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Websites, just like brick and mortar businesses, use their logo design to be memorable, and to stand out from the crowd. And, like fashion and food, paint colors, hairstyles and many other ways that people decorate themselves and their lives, web logo design often follows trends.\u00a0Let\u2019s take a look at seven website logo trends that […]<\/p>\n","protected":false},"author":3,"featured_media":2933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[18,142,258,420,439,442],"_links":{"self":[{"href":"https:\/\/freelancelogodesign.com\/blog\/wp-json\/wp\/v2\/posts\/2884"}],"collection":[{"href":"https:\/\/freelancelogodesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/freelancelogodesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/freelancelogodesign.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/freelancelogodesign.com\/blog\/wp-json\/wp\/v2\/comments?post=2884"}],"version-history":[{"count":0,"href":"https:\/\/freelancelogodesign.com\/blog\/wp-json\/wp\/v2\/posts\/2884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/freelancelogodesign.com\/blog\/wp-json\/wp\/v2\/media\/2933"}],"wp:attachment":[{"href":"https:\/\/freelancelogodesign.com\/blog\/wp-json\/wp\/v2\/media?parent=2884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/freelancelogodesign.com\/blog\/wp-json\/wp\/v2\/categories?post=2884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/freelancelogodesign.com\/blog\/wp-json\/wp\/v2\/tags?post=2884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}