{"id":3697,"date":"2015-09-07T04:16:03","date_gmt":"2015-09-07T08:16:03","guid":{"rendered":"http:\/\/www.logo123.com\/blog\/?p=3697"},"modified":"2021-03-15T23:31:03","modified_gmt":"2021-03-16T03:31:03","slug":"how-to-design-a-logo-with-a-long-name","status":"publish","type":"post","link":"https:\/\/freelancelogodesign.com\/blog\/3697\/","title":{"rendered":"How to design a logo with a long name"},"content":{"rendered":"<p>Logo with a long name can be a challenge for designers because simply putting all text in one line will make the logo disproportional. So let&#8217;s look at some common practices when it comes to long name logo design.<\/p>\n<p><!--more--><\/p>\n<ol>\n<li><strong>Can the long name be abbreviated?<\/strong><br \/>For this you will definitely need to speak to your client.\u00a0 However in my experience, Don&#8217;t shorten the name by making it an abbreviation unless the customer does so already because teaching their customer a &#8220;new&#8221; name is expensive.<\/li>\n<li><strong>Using a condensed typeface<\/strong><br \/>If you are to include lot of text in your logo, choose a font that take least amount of horizontal space.<br \/><img loading=\"lazy\" class=\"alignnone wp-image-3858 size-full\" src=\"http:\/\/blog.freelancelogodesign.com\/wp-content\/uploads\/2015\/09\/condensed-font-for-long-logos.jpg\" alt=\"condensed font for long logos\" width=\"420\" height=\"291\" srcset=\"https:\/\/freelancelogodesign.com\/blog\/wp-content\/uploads\/2015\/09\/condensed-font-for-long-logos.jpg 420w, https:\/\/freelancelogodesign.com\/blog\/wp-content\/uploads\/2015\/09\/condensed-font-for-long-logos-300x208.jpg 300w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/li>\n<li><strong>Find a suitable arrangement for the text<\/strong><br \/>Be creative, you can arrange the text in more than one row and sometimes in very interesting fashions.<br \/><img loading=\"lazy\" class=\"alignnone wp-image-3859 size-full\" src=\"http:\/\/blog.freelancelogodesign.com\/wp-content\/uploads\/2015\/09\/long-logo-name-arrangment.jpg\" alt=\"long logo name arrangment\" width=\"468\" height=\"646\" srcset=\"https:\/\/freelancelogodesign.com\/blog\/wp-content\/uploads\/2015\/09\/long-logo-name-arrangment.jpg 468w, https:\/\/freelancelogodesign.com\/blog\/wp-content\/uploads\/2015\/09\/long-logo-name-arrangment-217x300.jpg 217w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/li>\n<li><strong>Having two versions of the logo<\/strong><br \/>Personally I won&#8217;t recommend this approach because that makes the brand look inconsistent. But if your client agrees, this is also a viable solution.<a href=\"http:\/\/blog.freelancelogodesign.com\/wp-content\/uploads\/2015\/09\/2-logo-version.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-3860 size-full\" src=\"http:\/\/blog.freelancelogodesign.com\/wp-content\/uploads\/2015\/09\/2-logo-version.jpg\" alt=\"2 logo version\" width=\"492\" height=\"357\" srcset=\"https:\/\/freelancelogodesign.com\/blog\/wp-content\/uploads\/2015\/09\/2-logo-version.jpg 492w, https:\/\/freelancelogodesign.com\/blog\/wp-content\/uploads\/2015\/09\/2-logo-version-300x218.jpg 300w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><br \/><\/a><\/li>\n<li><strong>Get multiple ideas by holding a logo design contest<\/strong><br \/>Launching a logo contest allow you to get dozens of design ideas from multiple designers. You are not going to like all the designs ,but someone just \u00a0might find a clever design approach to make your long logo name looking attractive.<\/li>\n<li><strong>Try an online logo maker<\/strong><br \/>A <a href=\"https:\/\/www.logogenie.net\/\">logo creator<\/a> such as logogenie or <a href=\"https:\/\/www.logoai.com\">LogoAi<\/a> is able to auto-generate logo ideas by asking you a few questions about your brand. Some designs they generate is quite interesting so it doesn&#8217;t hurt to give them a try. They best part is they are free to try. You don&#8217;t have to pay if you don&#8217;t like their results.<\/li>\n<\/ol>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Logo with a long name can be a challenge for designers because simply putting all text in one line will make the logo disproportional. So let&#8217;s look at some common practices when it comes to long name logo design.<\/p>\n","protected":false},"author":1,"featured_media":3701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[305,310],"_links":{"self":[{"href":"https:\/\/freelancelogodesign.com\/blog\/wp-json\/wp\/v2\/posts\/3697"}],"collection":[{"href":"https:\/\/freelancelogodesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/freelancelogodesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/freelancelogodesign.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/freelancelogodesign.com\/blog\/wp-json\/wp\/v2\/comments?post=3697"}],"version-history":[{"count":2,"href":"https:\/\/freelancelogodesign.com\/blog\/wp-json\/wp\/v2\/posts\/3697\/revisions"}],"predecessor-version":[{"id":4650,"href":"https:\/\/freelancelogodesign.com\/blog\/wp-json\/wp\/v2\/posts\/3697\/revisions\/4650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/freelancelogodesign.com\/blog\/wp-json\/wp\/v2\/media\/3701"}],"wp:attachment":[{"href":"https:\/\/freelancelogodesign.com\/blog\/wp-json\/wp\/v2\/media?parent=3697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/freelancelogodesign.com\/blog\/wp-json\/wp\/v2\/categories?post=3697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/freelancelogodesign.com\/blog\/wp-json\/wp\/v2\/tags?post=3697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}