A startup business owner needs to be very creative when choosing a logo for their company. Typography is an important element to consider when designing your logo because logos are all about styling and formatting written text into a way that is attractive. This means the logo design that is chosen needs to be made up of stylish text that symbolizes what the business is all about. It is very easy to just use plain text in a logo without adding any finesse to it.
Instead, try to make the text in your logo show something out of the ordinary. For example, if you run a business that sells paperclips and the company name is called “Clipper,” then make the last but one letter of the name into a paperclip image. That way when people see “Clipper,” they will see an image of a paperclip replacing the letter “e” and will automatically know what kind of products your company sells. Not only that, but people will remember your logo as well. This is the benefit of using typography because you can merge images with the name of the company. It can actually be more effective to merge an image with a name rather than putting the image on the side of the name.
‘Clipper company’ logo example
Many startup business owners will likely need inspiration when it comes to typography logo design. You can visit http://www.pinterest.com/logo123designs/text-logo-design-inspiration and see a wide range of professional typography logos from a variety of different business types. When viewing the logo examples on this webpage, pay attention to how the letters in the names are styled. Then think about your own company name and how you can make the letters of the name into an image that represents your product or service. Let the logos on the webpage inspire you to come up with new ideas like this. That way when you go to design your logo, you will know exactly what you want and will likely be happier with the results
Below is a portion of what you will find on our inspiration pins. Let us know your faves in the comments below.