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Is Your Company Logo Outdated? When to Update?

Your company logo plays a starring role in your branding, given that it’s one of the faces the general public sees. 

So, as one of your company’s faces, your logo needs to look its best at all times. Failure to achieve this feat can lead to dire consequences, such as failed marketing strategies and terrible branding.

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Logo Tips

How to Use Gradients Effectively in Logo Design

When starting a new business, the idea of having fully memorable and creative logos to convey the company’s image in the best way comes to mind. However, It can be difficult to know if thousands of organizations are utilizing the same color gradient logo with a comparable palette that you want. This is why you need to think outside the box with your logo design.

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Marketing

How to Effectively Incorporate Data Into Your Next Graphic Design Project

Graphic designers take a concept and make it more absorbable by breaking complex ideas into digestible images. Complicated topics become easier to understand when you put them into an infographic, table or chart. 

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The Do’s and Don’ts of Abstract Logo Design

When it comes to logo design, you want to ensure that your business’s branding stands out from the crowd, right? While some businesses choose a descriptive logo design that include cartoon characters or mascots. Other many tend to go to the abstract route to ensure uniqueness in their brand logo.

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11 Ways To Use a Brochure as Part of Your Marketing Strategy

Many people think that brochures are old-fashioned and ineffective for marketing. But they’ve never heard of the 10 ways to use a brochure as part of your marketing strategy.

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Branding

Basics About Small Business Logo Design and Branding

There are so many important elements involved in your business’s marketing that some terms can often get jumbled with one another. For instance, the concept of a logo design can be confused with the idea of branding, with most people perceiving the two to be the same thing. Albeit very similar and related, they are quite different.

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Branding

Why Color Greatly Impacts Your Brand

Color has a powerful psychological impact on everyone. Some colors initiate a mood, such as red eliciting excitement. Other colors may  have deep personal meaning to each individual. You must first know your audience and how they are most likely to respond to different hues. 

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Branding

Why Your Brand Should Offer a Merchandise Line

Giving away free merchandise has its benefits to your company. While promoting your brand with product giveaways ensures you’re increasing your branding awareness, it can also help increase revenue. But if you’re also curious about other ways brand merchandise can benefit your company, here is an overview, including a few tips and tricks.

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Logo Tips

Logo Purpose – 3 Things to Consider When Designing a Logo

Logos are a crucial part of any business, as it pretty much serves as advertising material that gives prospective customers an impression of what your business is like. To reel in prospective customers, you need to have a simple yet striking and consistent logo.

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Uncategorized

The Best Types of Branded Promotion for Your Business

An ongoing task for your business is creating name recognition. Throughout the life of your company, you’ll often turn to branded promotion and opportunities to showcase who you are and what you stand for.