An online technology company built upon the power of bitcoin and mobile technology is looking for a custom logo. The client requested the design incorporate a “1” and a bitcoin icon, use dark blue grey and white, and have a professional look. Below are the logos submitted by freelance logo design at LOGO123, along with the one chosen by the client at the end.
This design expertly used alignment to showcase the importance of the Bitcoin, placing it at the center of the design with the arrow of a cursor directing the viewer’s eye to it. But the dark navy color and the cloud likely gave the design a darker feel than the client was looking for.
This design also cleverly uses a cursor arrow to draw the eye to the Bitcoin, as well as convey the online nature of the business. The spacing of the Bitcoin symbol to the text is close enough to symbolically show a relationship without making the design feel cramped. The large amount of white space within the circle, as well as outside the design, helps provide balance to the image. But the dotted outline of the circle resembles too closely to a poker chip, giving the design a gambling type feel.
This design pairs the navy blue the client wanted with a yellowish color to add visual interest and variety to the design. Using color, the design unites the Bitcoin symbol with the “online” portion of the company name and unites the cell phone symbol with the “1” and “business” portion of the business. This use of color associated the company name with Bitcoin and the mobility of the business (individuals can access it on the go with their cell phones). The yellow color may have not fit the branding the client wanted, and the Bitcoin logo may be too small to appear clearly on printed items such as business cards.
This design cleverly uses the Bitcoin logo as the “b” in the “business” part of the title. To balance out the navy-heavy text and add color variety, the designer adds a grey curved line. The lines underneath online and business help convey a professional feel with its structure and order. The design lacks a visual focal point however, as the eye is drawn to the large 1, the motion of the curved line, and the design of the Bitcoin logo at the same time.
This design was ultimately chosen by the client. The designer incorporated the bitcoin icon into the design next to the company’s name. The alignment of the logo (next to the company’s name) and the size of the logo (slightly larger than the company’s name) both symbolically show the bitcoin is the foundation of the company.
Using power colors of blue and grey, the designer cultivated a professional, business like feel to the design. The texture of the design is sleek, modeling a metallic look, which also contributes to the professional feel.
The designer got great feedback from the client, who reviewed it saying “Thanks for working with me! Great job.”
As 1OnlineBusiness discovered, hosting a Logo123 contest is a great way to get a variety of logo options for your organization. There’s a number of reasons to crowdsource your logo design, such as getting a design fast that works within your small budget. It only takes a few minutes on your end. Simply fill out a quick brief describing what you want, and our professional designers will submit a number of designs for you!