When it comes to designing a logo for your business, you need to design a logo that will stay in peopleβs minds. If you look at the apple logo history of Apple Incorporated, the only element of the apple logo that has changed over the years is the colors of the apple. However, the missing piece on the right side has still remained the same for decades. This fruit apple logo is what people remember in their minds when they think of the company. And as you know, Apple Inc. is a computer company so they have nothing to do with actual forbidden fruit.