I recently started a legal marketing consultancy. I work with single lawyers to large international law firms to create brand, marketing and client development strategies. I also deal with aspects of communications and PR. My clients are sophisticated consumers. I was a practicing attorney for years before I made the move to marketing, and that background helps me to attract clients. I'm not fully established in my new field and so want to ensure that my branding and logo reflect a serious and sophisticated attitude without being boring.
I recently started a legal marketing consultancy. I work with single lawyers to large international law firms to create brand, marketing and client development strategies. I also deal with aspects of communications and PR. My clients are sophisticated consumers. I was a practicing attorney for years before I made the move to marketing, and that background helps me to attract clients. I'm not fully established in my new field and so want to ensure that my branding and logo reflect a serious and sophisticated attitude without being boring.
Instructions：
- darker tones, more sophisticated (eg. navy, burgundy, wine/plum, black, white, grey) as the dominant tone
- highlight tone could work if well-used
- font should be legible but compact since the words are long
- easy to create a short version somehow (3 letter combo maybe instead of symbol) or be otherwise replicable for marketing materials/swag as necessary
- nothing over the top or whimsical
- no trite "lawyer" symbols (i.e. courthouse columns, gavels, scales etc.)
Reference Samples：
Design Concepts Completed7 years ago
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