A slogan is a short and memorable phrase typically used in advertising in conjunction with a business logo. They help associate a particular feeling or idea with your product or brand, and together with you logo help to leave a stronger impression with your audience.
Do all companies need a slogan?
Well, the answer is it depends. In general, a slogan is considered when you have already established a product market fit for your business. And writing a perfect slogan takes a lot of time, thought, and creativity. But like many things related to business, creating your slogan can follow a simple, step-by-step process outlined below.
1. Start with Your Logo
Logo and slogan design go hand in hand. Unless you are doing an advertising campaign based solely on radio, you will be using your logo design in all of your advertising efforts. Creating both the logo and slogan at the same time is a great opportunity to ensure that you can integrate the two into one, cohesive design.
2. Don’t Rush
Coming up with a great slogan for your company, product or service takes time. One of the biggest mistakes that you can make is to rush and settle on something. Now, we are not talking about procrastinating or spending a ridiculous amount of time, but make sure to set aside at least a few hours to brainstorm and come up with ideas.
If you are hiring a slogan writer for your project, ensure that you budget an appropriate amount of time for them to come up with some good ideas. Consider giving them at least one working day to give them ample time to think about your brand and come up with some catchy slogans. Being in a rush is one of the worst enemies of creativity.
3. Simplicity is Key
Your logo should be simple and no longer than one sentence. Slogans are only effective if a typical person can understand it. Keep the language you use simple and to the point.
4. Funny Slogans Sell
Humorous slogans tend to be more memorable. If your logo can make someone laugh, they will also associate a feeling of happiness with your brand. An emotional relationship to your brand can have a very powerful influence on your customers, and they will support you because they care.
Just make sure that your idea for a funny slogan is actually funny – if it is lame, it will have a very negative impact on your company’s brand.
5. Honesty is the Best Policy
Delivering on the promise that your slogan makes is important. If you can’t do it, you need to rethink your slogan to reflect on the services or products that you can provide.
Stay away from generic language such as “we are the best” or “we are #1 in our industry” as you don’t want to come across as boring. Also, these types of claims are hard to measure, and we want the target audience to see easy and measurable results.
Slogans are one of the tools that can help you brand your business through marketing. It is fluid statement that can change over time and can influence how your target audience views your company. While you can do all of the work in-house, there are slogan writers and logo creators that can help you turn your vision into reality. Crafting the perfect slogan is a five step process where you start with your logo, take the time to brainstorm slogan ideas, and end up creating a simple, funny yet honest slogan that you can use to brand your company.
At the end we would like to share a list of 40 chosen slogans that could be an inspiration when creating yours!