Appearances are important, and the way you make the first impressions to your prospects must be flawless – especially in the very beginning. Your logo is the most important part of your brand , and its main tasks are to intrigue, pitch, and to stay memorable.
Find your Style
I’ve seen too many times where clients are asking logo designers to put EVERYTHING into a logo. Yes, your vision is important, but in case you haven’t noticed, the whole world is going towards a simple logo. You don’t don’t want people to look at your logo and don’t know what it is. That often happens when it contains too many unnecessary details and aggressive flashy colors.
Choose your brand’s color?
Your logo design must be consistent with the colors of your brand. When talking about the overall look, you’re thinking about something unique that stands out from others right? It’s doable if you ask yourself: what do I do differently that none of my competitors does? Nobody does the same thing the same way; you package, produce or service differently than the others. Capture that uniqueness and put it on your logo. That’s intriguing.
Color are there to pitch the story wrapped around your business. Did you ever wonder why the pool tables are always green? It’s attended to calm the players so they could plan their next move slowly. That’s why you gotta ask yourself, what’s my color? What emotion am I trying to provoke and what values do I want to project with my logo? Think hard about the tricolor for your brand.
Logo design also needs to be easily memorable. I bet that once upon a time, two friends were talking about computers having a small colorful apple for a logo. Back in a day, everyone knew that IBM made great quality computers and electrical equipment, but still the Apple won a major chunk of market with the simple originality and everybody talked about them.
Summary
So doesn’t matter whether you are to create the logo yourself or hire freelance logo designer to do the job., keeping these 2 points in mind will help you create a successful logo for your business. So if you’re brave enough, get out your paper and pencil and start drawing the logo you have in mind. Or, write down your thoughts on style and color of your logo in a design brief to help designers understand and create the logo you want. Hopefully when everything is said and done, you’ll have a business logo that truly reflect your style and your business.