Favicons are those shortcut icons you often see at the top of your browser window and in your favorite websites folder after you save a particular website. A favicon is basically a smaller version of a company’s logo, while still capturing the image of the company and what its main purpose is. Since favicons are small, they cannot contain words or phrases like you may find in logos. Favicons depend merely on color scheme and design in order to convey the company image into the minds of people who visit their website. These designs should not only be memorable, but they should also evoke positive feelings in those that see them. That way they will feel enticed to want to go back and visit the website again.
Simple and eye-catching
Below are examples of two website favicon designs that are widely known amongst avid internet users. The first is the NBC favicon design. Even if you are not an avid internet user, chances are you have seen the NBC logo if you have ever watched basic television before. This logo has the peacock design with the multicolored thorns. The colors were supposed to represent NBC’s transition into color television back in the 1970s while showing audiences all the colors they could then see through their television programming. The logo is simply a beautiful design that everyone remembers and it still holds strong to this day. The NBC favicon is pretty much like the main NBC logo, except that the “NBC” name is taken out of it.
NBC favicon source: www.nbc.com
Another example shows a more modern organization specifically for the internet, which is WordPress. They let people download open source blog software for free. Their logo and favicon actually do look the same. It just has a letter “W” inside a shaded circle with a solid white border and a grayish line border. The “W” represents WordPress, which makes it very simple for people to remember the favicon and what it means. That way, when they are searching their favorites they will know exactly where WordPress is simply by scanning their eyes for the favicon with the “W.”
wrodpress favicon source: www.wordpress.com
The most important features of a website favicon design is that it has to be simple and eye-catching. While getting your company logo designed one must have in mind those two words. Below are more examples of well designed logos that work well as favicons.
