Favicons are those shortcut icons you often see at the top of your browser window and in your favorite websites folder after you save a particular website. A favicon is basically a smaller version of a company’s logo, while still capturing the image of the company and what its main purpose is. Since favicons are small, they cannot contain words or phrases like you may find in logos. Favicons depend merely on color scheme and design in order to convey the company image into the minds of people who visit their website. These designs should not only be memorable, but they should also evoke positive feelings in those that see them. That way they will feel enticed to want to go back and visit the website again.