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DESIGNS (66)
- Logo Name：
- Jari Mari
- Company Intro：
- Instagram-based random stuff store (mostly clothes). Bazaar style. For Gen Z customers that behave and shop on social media. We want to appeal public from 16-29 years old. Right now prototypes seem too childish, and we want to fix that. Also consider using Gen Z fashion pallets of colours. The users are medium income salary. Living in bohemian and popular neighbourhoods. They like to buy original brand clothes at a lower price than retail. They don’t mind about second hand items. And their statement of fashion is Billie Eilish alike. Other important keywords are: high-end, premium, fancy, luxury.
- Instructions：
- I have these graphic ideas (prototypes) that I attached here. I also attach some graphic ideas from Keith Haring's designs/imaginary that I would like for inspiration. I am open to typography but definitely, something sober, refine, moderate, clear, minimalist. Right now prototypes are too childish for our target. So we want to fix that. I would like a minimalistic design. I would like green and black. referring to high-end, luxury. But I would also like to see something from Gen Z color palette such as the ones I attached below (fruity and fashion Gen Z). -Colors in solid and also gradient options- I really don-t want just a copy of the prototypes but a real proposal.
Reference Samples：
Open design concept stage had ended with 66 submissions from 16 designers. Go to DESIGNS tab to view all submissions.
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