Outlaw Discount Depot

visited this project

2 years ago

We are a discount retailer (Bin/Black Friday store). We recently took over the lease and product from the previous bin store. These bin stores in Tulsa all seem to have the same cheap general merchandise crap that customers dig through to find treasures. We are revamping the idea to include higher end sporting goods, outdoor goods, small kitchen appliances and newer, better merchandise. The store's location is in a predominantly Hispanic area, and the store seemed to do okay just with walk-in traffic. We will be spending more in advertising to the country/outdoors man crowd, baseball/soccer moms, while we still need it to appeal to the local Hispanic Community.