SOLEOS LOGO & BRANDING BRIEF FOR WG
Three things to keep in mind for WG before designing a logo, It must be SIMPLE, SUBTLE AND STANDOUT
THE NEED
1.	Soleos is growing from regional to international company
2.	To position Soleos at top most place in Industry
3.	Soleos is venturing in to different models of business in Solar, including Solar Module manufacturing, Solar Tracker Development and Manufacturing, Solar Parks
4.	Soleos is creating network of Soleos Partners (Dealers and Distributors) on global scale, also going D2C Markets
5.	We are planning to establish as brand communication for Customers, Suppliers and Employees
OUR Customers
1.	Residential, Industrial and Commercial Consumers
2.	Investors
3.	Soleos Partners 
4.	Government 
OUR CONSUMERS
1.	Electricity consumers with Roof Area 
2.	Consumers with heavy usage of electricity (May not be roof available)
3.	Government (Discoms) or Power Exchanges
OUR COMPETITORS
1.	Warree - 
2.	TATA
3.	Harsha Abacus
4.	Trina
5.	Jinko
6.	Enpal
7.	4th Partner
WHAT WE WANT TO ACHIEVE FROM OUR NEW IDENTITY
1.	Resulting in Less efforts for branding by ease of brand recall
2.	Creating positive and trustworthy perception about the company to increase preference in buying for customer
3.	Our level of innovation and commitment must reflect in our identity
WHAT OUR LOGO SHOULD REMIND PEOPLE OF
1.	Approachability
2.	Trustworthiness
3.	Innovation and Positiveness
4.	Commitment towards our internal and external customers
OUR BRAND IMAGE SHOULD SHOW CHARACTERISTICS
Masculine, Simple, colourful, approachable, conservative, necessity, Seriousness, Professional, Modern, Elegant, Safe
OUR USPs
1.	Flexible business model, customer-centric approach
2.	Faster Return on Investment
3.	Perfect mix of young and experienced team 
4.	Agile project delivery, less turnaround time 
IDENTITY:
Innovative, approachable, dynamic, focused and strong
THINGS WHO REPRESENT OUR CHARACTERISTICS
1.	Lion: Fearless, Protective, Pride
2.	Elephant: Calm, Strong and Powerful
3.	Ironman: Innovative, Responsible and Risk Taker
4.	Amitabh Bachchan: Wise, Persistent, Proven and Rise from the setback 
5.	Volvo: Safety of your life
6.	Rolce Royce: Comfort and Proud feeling
7.	Tesla: Technology and innovation
BRAND COLOURS
1.	Orange
2.	Blue
3.	Yellow
4.	Red
5.	Gray
LOGO STYLE (No more than 2 colours)
1.	Xerox
2.	Hero 
3.	Nestle
4.	3M
5.	Caterpillar 
6.	Adani
7.	Twitter 
8.	VISA
NO USE OF ACRONYMS 
LOGO ELEMENT:
Yes allowed to be represented by an initial such as G for Google
TAG LINE:
As per brand identity creation

soleos