The Room by Eli

Logo Name：

The Room by Eli

Company Intro：

The Room is a boutique indoor trekking studio designed to combine physical movement with emotional connection and personal growth. It’s not just a workout space — it’s an intimate environment that encourages people to sweat, release, and reconnect with themselves. Born from the legacy of the original Italian HEAT program, The Room reimagines that energy into something deeply personal and modern: a sanctuary of strength, resilience, and community. Each session represents more than exercise — it’s a journey of inner transformation through movement.

Instructions：

I’m looking for a minimalist yet dynamic logo that conveys movement and energy, while keeping a clean and elegant aesthetic. The brand represents strength, motion, and empowerment, so the design should subtly suggest movement — it could be through the shape, lines, or flow of the typography, but always maintaining a modern, simple, and refined look (no overly complex figures). Color Palette: I want a gradient inspired by the Roldan red palette, transitioning smoothly from deep red → fuchsia → pink (attached a sample). The effect should feel warm, vibrant, and feminine, but still strong and professional. Typography: Simple, bold, and modern (think of something sleek like New Balance’s clean style). “The Room” should stand out, and “by Eli” can be lighter or smaller for balance. Overall vibe: Minimalist, confident, with subtle motion — something that looks great both in digital and printed formats (for example, gym signage, apparel, and social media).

Preview

Reference Samples：