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On my previous blog I talked about the importance of having a brand book, and the center piece of it is of course a professionally designed company logo. Today, I’ll walk you through the process of developing a new business logo by launching a logo contest at LOGO123.
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So what are the options when it comes to creating a professional logo? You can either do it yourself if you happen to be a designer, or hire a professional, or even bring in a design agency. Cost of logo design hugely depending your budget. For small business logo design, launching an online logo design contest can offer both professional quality and reasonable cost. .
To better understand the logo design process, allow me to share an experience I have had pertaining to the process of designing a logo in logo123.com.
The birth of a logo
Here’s one of my early client’s briefing:
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The client was pretty clear with her idea here — “I want crisp, clean, serene and welcoming.” As a designer, I would want to focus on her logo’s desired character, because all other components of the brand would be built around this concept.
From this, a number of very talented designers started pouring in their thoughts and designs on her idea. Here’s a snapshot of how it looked like.
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Notice that all the designs already looked almost exactly as she would have wanted. But this was the elimination stage only! wherein she would have to select designs that are going in the right direction according to her briefing. In other words, this was the weed-out stage alone.
The thoughts, tweaks, and ta-da!
After the elimination stage comes the revision stage. This is the time when the client and designers get to put more and extra thoughts on the designs to make sure they hit that sweet brand spot.
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But that doesn’t mean you take the fun out. Here’s an example of how things get really funny and awesome between designers and client.
The new face of the brand
After that healthy and constructive competition, the client finally decided to go along with the design that she believes reflect her quintessential brand. And to think that she had picked mine completed my day.
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But this did not end here! Now that the client had her logo for her brand, she decided to take a step further by having a stationery built around the logo that, with the help of logo123 designers of course, we delivered.
The Final Note
A company’s logo will always be part of its “face.” It will be seen in your stationery, posters, advertisements, and other promotional paraphernalia. Always take into consideration that it has to look professional and of great quality. Invest in it and see to it that it reflects what your company’s character should be.
Affordable yet professional looking logo design? With Logo123, you can never go wrong financially because there is zero to little risk. But of course, guaranteeing the payment makes the competition more attractive for professional designers. Other web design sites, offer a fortune for a design! Logo123 understands the small business trend and seeks out to help you start it up by providing you affordable packages for your logo. Check out the website for the awesome details.