Understanding Logo Design Trends
Logo designs can come in many shape, forms, and colors. But believe it or not there are general trends in logo designs and if you can spot them, they will give you additional ideas and inspirations to think about when creating your new business logo. Here are some noticeable trend we noticed among hundreds of small business logos created at LOGO123 every month.
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Black or White and Minimal
Think Apple. The multi-billion dollar company is the epitome of simplicity and minimalism. This principle could work for your design or business if you are going for that modern logo design look. Check out the brand design by leors.
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Pixel-it
The rise of eight-bit videogames in this high-tech age is an obvious trend, aside from it being ironic. The technique is basically making use of simple pixel square to create logos. It doesn’t only make your logo look fun, but tech-savvy, too. Edesigners pulled it off in his use of subtle edge pixilation in this logo for Milwaukee. The Etail logo by Mbezz looks awesome, as well.
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“Here” Symbol
You know it, when you see it. If your logo incorporates that famous gps blip icon, you’re going places, pun intended. It’s one of the most recognizable images today, since mobile map was introduced. If your industry deals with travel and transportation, it’s a must-use. See how the Outbound logo by rhanly stands out.
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Badge, Baby, Badge
If you’re going for that vintage and classic look, that prototypical look-at-me-I’m-a-logo logo, simply make use of badges. Badges are basic, and they always look cool and trendy. Especially today’s hipster crowded world, badges always work. This logo of Laddie Lake by Wongdeso says it all.
Hand-drawn-ish
Hand drawn logos are a mess. They are scribbly, cursive, and look very personalized. That’s why they are awesome if you are going for that made-by-an-actual-person-not-a-machine kind of motif for your design or business. This design principle is perfect for that restaurant and other personal services business. Here are a couple of examples done by day2daydesigns and veron.
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Nature Works!
If aesthetic beauty is difficult to achieve in your designs, you need not look any further because nature works. The use of horizon, sky, trees, waterfalls and other natural elements not only amplify your design’s colors, but give that familiar feel to it, as well, since everyone loves nature. But of course, this style has to work with your industry. Check out redroll and nafisaparween’s wicked use of nature in their designs!
Brackets and Waves
Bracketing, or basically closing in two ends of a logo to form and design, is widely used to achieve balance. Coupling it with the use of waves, achieves balance and soft elegance. Technology and food based businesses are likely to make use of this style. Zack impeccably made use of this style to achieve the 2 at once logo.
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Molecules
Check out the logos designed by Alteum and suraj_greenweb for Synchronicity and Sandberg Mobil respectively. The logos are quite simple yet appealing. The use of molecules, those connecting pattern elements around the image make the logo look professional, balanced and techno-corporate.
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To close it up
These are but a few logo design trends that are used widely in today’s visually-oriented marketing. Understanding how they work and what they achieve could help you create your own logo that could fit perfectly for your taste and brand. But remember, you could always find your own style to build around. From there, who knows, your style could set the bar higher for the future’s trend.