Logo with a long name can be a challenge for designers because simply putting all text in one line will make the logo disproportional. So let’s look at some common practices when it comes to long name logo design.
- Can the long name be abbreviated?
For this you will definitely need to speak to your client. However in my experience, Don’t shorten the name by making it an abbreviation unless the customer does so already because teaching their customer a “new” name is expensive.
- Using a condensed typeface
If you are to include lot of text in your logo, choose a font that take least amount of horizontal space.
- Find a suitable arrangement for the text
Be creative, you can arrange the text in more than one row and sometimes in very interesting fashions.
- Having two versions of the logo
Personally I won’t recommend this approach because that makes the brand look inconsistent. But if your client agrees, this is also a viable solution.
- Get multiple ideas by holding a logo design contest
Basically by hiring multiple freelance logo designers to compete in a logo design contest, someone might find a clever design approach.