Have you heard of the term “crowdsourcing“? Do you know that When it comes to your business logo design, crowdsourcing could be an option that you should consider. You need a logo that would truly represent your brand and there are several options: doing it yourself, having it done internally, hiring an outsider or crowdsourcing the design.
1. You want your logo fast
Going the conventional way with your design takes time. You will find a designer, and give them a brief of what you want. They will go, do a research on you, try to visualize what you want and get back with a proposal. You see; that will take days or even weeks (and no work has begun yet).
With crowdsourcing, you dictate the pace of time. You can submit your design project at logo123 and get your logo in less than 60 minutes.
2. You have a small budget
Hiring an individual for your logo design will escalate your expenditure. Getting a professional firm to do it for you will blow your budget off the roof. Crowdsourced logo design usually offers much affordable logo design options. For examples, one of most affordable logo crowdsourcing platform is 48hourslogo and you can get a professional logo designed for just $99.
3. Looking to eliminate overhead costs
Hiring a full time designer is not something a small business can afford. While that serves your convenience, it may not be the best move when it comes to figures. You are paying a permanent salary with the overheads that come with a permanent employee.
With crowdsourcing you only pay once for the project: there are no monthly salaries and benefits. It is a one-off expenditure that would save you on the overhaul.
4. You don’t know a good designer
If you do not know any designer, honestly, it will be a daunting task getting someone reliable and trustworthy. It takes time to establish a network of designers you can rely and unfortunately time is not always in your hands.
With crowdsourcing, you do not worry about having all your eggs in one basket. You submit your brief and entertain an array of ideas. platform such as 99designs has over half a million designers from all over the world ready to submit their ideas by the hour (and that is just one site of the many). Yours is only to pick the best of them and have the project delivered.
5. Want increased options
Relying on one designer will only give you as good as the individual is. You do not get a chance to compare your options. But with crowdsourcing, the options are countless. If you have a good eye for a good design you will definitely get the best from here.