Designing a logo does not have to be stressful, intimidating or expensive. Getting everything an individual or company represents into a single typeface, mark or symbol may daunting. Especially if it’s the very first time the process has been attempted. Allow these fast and easy logo design tips to help guide the way to solutions – not headaches.
Tip One: Know Your Objective
While it certainly isn’t necessary to know what the logo will look like before it has even been conceived, it is important to understand the objective behind it. One of the quickest and easiest ways to explore logo design ideas is to ask a few questions of the endeavor itself, including:
- What is its purpose?
- What is its goal?
- What does it communicate?
- Who is it communicating with/to?
Logos play a very serious role in a company’s branding initiatives. Ideally, the final logo will appear everywhere, from letterheads to email signatures and packaging to signage. It must represent who the individual or company is fully and clearly.
Tip Two: Convey the Fundamentals
Fundamentals, by definition, are the essential part of any foundation. When that foundation is a brand and its identity, there are several crucial questions a logo should answer. The most integral being, “What do you do? What does your company sell?”
Answering that question is the cornerstone of a designer’s thought process that leads to concepts and presentable logo options. In addition, the following components are also a reflection of a logo’s design, clearly communicating:
- Integrity
- Substance
- Industry
- Personality
- Target audience
- Quality
- Competitive differentiation
Tip Three: Don’t Go It Alone
Hiring a designer is the fastest and easiest way to access professional logo options, created by those who specialize in the field. Designers ask themselves questions non-designers might not, to bring a concept to life:
- Is it functional?
- Is it unique?
- Does it represent the company?
Creative savvy does not come with each personality, which means asking these questions aloud to a group of friends can lead to false positives/negatives. While a personal acquaintance may believe a logo is functional, the artistic integrity of it may prove otherwise. Is it unique? It better be, or it may get lost in the shuffle and lead to business being handed to another, similar looking company. Finally, does it represent the company? If the logo depicts an accounting service but represents something more reflective of a landscaping service, there’s definitely a problem.
With the help of a skilled creative team, a professional, functional and unique logo is just a few taps away. Get started on a new, updated, or completely different logo design today by experiencing what many talented designers have to offer.
Before you get started, keep in mind that the client side of logo design requires forethought, and the aforementioned tips will definitely help. While answering these tips, designers explore their very own secrets to delivering a great logo design.
Whether it is a thumbnail concept or a full-blown final product, the direction needs to be delivered to the artist clearly and effectively. Designers, no matter how talented, are not mind readers. Help them deliver the best logo possible by arming them with the information they need to produce results.