You want to advertise in the local monthly coupon book. The rep for the ad agency needs a copy of your logo to design the coupon. Send us the vector file, they say, or a raster with X by X resolution.
Designing a logo does not have to be stressful, intimidating or expensive. Getting everything an individual or company represents into a single typeface, mark or symbol may daunting. Especially if it’s the very first time the process has been attempted. Allow these fast and easy logo design tips to help guide the way to solutions – not headaches.
Designing a logo begins with a vision. What will the logo represent? What symbol or script will communicate that message? Visions usually appear in color, but logos do not have to be in order to be effective. The benefits of a black and white logo include a simple, concise, cost-effect approach to communication efforts.