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Branding

Trademarking Your Logo and Why It’s Important

No business can be successful without establishing an identity in the market! Identity is everything—having a face or symbol that consumers can remember is crucial to impacting your company’s perception and leaving an imprint in your target audience’s hearts and minds.

Your Logo Is Everything

As the face of the company, the logo will be the first thing consumers will see. No one will be able to learn about your business values, mission, or vision right away—to leave an impressionable image in a short amount of time, you need to have a well-designed logo. 

The logo is the foundation of your organization’s branding and one of the most important investments any business can make. Rather than seeing it as a simple image to place on your assets, view it as a crucial tool in impacting customers’ opinion of your business. With a suitable logo, your target audience may see your business as professional and trustworthy.

If you can’t afford to hire a graphic designer but still want to create the perfect logo for your business, using an AI logo maker may be the best method for you. However, developing a logo that you’re proud of isn’t where the job ends.

Trademarking the Logo

Distinction is crucial to boosting brand recognition and awareness. Of course, the conceptualization and development of the logo are essential to establishing your brand. Still, if another company has created a similar logo as you, then your efforts would only go to waste!

Trademarking is crucial to protecting your image and intellectual property rights. By registering a trademark, you can rest assured that your logo will distinguish your business from competitors.

Providing legal protection for your logo also ensures that no other organization can infringe on your idea, eliminating the possibility of consumers confusing businesses with each other.

How to Trademark Your Logo

After designing a logo with an AI logo maker, the next step is to trademark it. Although trademarking may seem complicated, since it involves legal conditions and rules, it’s actually much easier than you think!

If you’ve already created a company logo, just read through below to find out how to trademark it:

  1. Conduct a Trademark Search

Before you can trademark your logo, you must ensure that it’s available. For your logo to be registrable, it must be unique—if it has similarities with already existing logos, you’ll have to alter it until the trademark search shows no results of logos that are alike with yours.

  1. Obtain Ownership

Once you’re sure that no other logo has the same design as yours, the next step is to obtain legal rights to it. The least expensive option is to own rights in the geographical area where you’re using the logo, but the downside is that anyone elsewhere can use it.

Suppose you don’t want your rights to use the logo to be protected only within the specified location. In that case, you’ll have to file a trademark application with the U.S. Patent and Trademark Attorney’s Office (USPTO). 

This is the most expensive option of obtaining ownership of your logo, as you’ll need a lawyer or specialized service to help you throughout the procedure.

  1. Secure the Trademark

Once you’ve registered your trademark, you’ll own the right to use it anywhere in the country and the right to sue to enforce your ownership. In addition, registering the trademark also allows you to stop foreign goods with your logo from being imported.

Conclusion

Creating a logo is only the beginning—the next step is to trademark it for your business assets. For consumers to recognize your brand, your logo is only one of its kind. To guarantee this, you must trademark your logo! Ensure to follow our guide and reach out to a company that offers trademarking services for successful trademarking!

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