Logo Tips

Logo Purpose – 3 Things to Consider When Designing a Logo

Logos are a crucial part of any business, as it pretty much serves as advertising material that gives prospective customers an impression of what your business is like. To reel in prospective customers, you need to have a simple yet striking and consistent logo.

To accomplish this goal, you need to understand the logo creation process, and it’s recommended that you follow it by the book. It might be somewhat restrictive, but it will do nothing but wonders for you because you don’t have to worry about anything else.

So, what are some of the things that you must consider when designing a logo? This article will shed some light on the matter. Read on below to learn more.

Why It’s Important

The benefit of knowing the process is not only for the designer but the client as well. Designers will benefit by being able to focus their energy on creating the best output possible. 

Conversely, knowledge of the logo design process lets clients know that all bases are covered. In other words, it helps you communicate everything properly with your designer.

#1 – Purpose 

The first thing that you should consider when designing a logo is its purpose. A well-executed visual design helps you stand out from the rest of your competitors by presenting an appealing yet credible icon for your business. As stated earlier, a logo gives a good impression of your business to whoever sees it.

Logos should always be distinctive and straightforward. Before the client reviews the logo after a draft, it’s just as crucial to have a proper brief.

#2 – Project Brief

Designer and client must work together to achieve the best results, which is why the briefs are of utmost importance. The project brief outlines everything about the project, what the client aims to achieve, and other details to ensure that both parties are on the same page.

To have an excellent brief, an accurate description of the company or business should explain what you do, the target audience, and products or services.

The first logo drafting stage primarily involves double-checking if the logo is going the right way. The following criteria in this regard should be:

  • Is it appropriate or not?
  • Does it reflect your brand’s personality?
  • Do the design elements match the feelings you want to evoke?
  • Will it appeal to the target audience?

Conversely, fonts can also affect the viewer. Serif typefaces like Times New Roman are seen as traditional, while sans-serif typefaces like Arial are seen as modern. If your designer makes certain creative choices in regards to font, don’t hesitate to ask them.

#3 – Simplicity

Chances are you’ve heard the phrases “simplicity is key” or “less is more.” It may be repetitive, but those phrases make a lot of sense, and they still ring true even now, especially regarding logo design.

Does the logo look a little too over the top? It’s no secret that a badly-designed logo will make you look unprofessional, but a logo alone won’t be able to handle your branding, no matter how good it may be. Simple black and white logos look very professional, and they tend to leave room for creative expression later on.


Designing a logo is a tricky process. Your best course of action would be to work with your designer as closely as possible because a logo’s execution depends on how it will be made. On top of that, communication also plays an integral role in success. Keep all these in mind as you plan away! We believe that anyone should have an affordable way of designing a logo for our business, and we got you covered! Discover the many options that you can choose from—use our AI-powered logo maker today!

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