A well-designed logo can help your brand stand out from the crowd and make an excellent first impression. If you take the example of Nike or Mercedes, you’ll realize that their logos have played a huge part in their brand recognition campaigns. Modern businesses even use logos in their emails to attract and keep new customers. In this article, we’ll talk about why having a logo is essential for your business.
Visual Reference to Your Brand
Do you remember the saying “a picture is worth a thousand words”? Well, a logo speaks a million words about a business. Think about big brands like Amazon, the e-commerce giant, Mercedes, the popular automotive brand, or Apple. Also, think about Shell, Tesla, Starbucks, Coca-Cola, and so forth – their logos are a perfect description of how high a visual reference can elevate a business.
The best thing about logos is that they transfer information about your brand much more quickly than printed words. Consumers will instantly recognize you through your logo, and they won’t flag your emails as spam if you include your recognizable logo design in them!
A Logo Augments Your Marketing Strategy
Marketing is about putting your business out there for people to see what you’re offering and probably decide to buy from you. Using a recognizable logo across your social media platforms and website will quickly draw the attention of people who have already seen your brand on the billboards.
If you’re marketing in email, a logo boosts your efforts by making you look credible, which attracts eyeballs. If you insert a campaign link in that logo, it will register many clicks.
It Says You’re Professional and Legitimate
A logo tells potential customers that you’re as professional and credible as the well-established brands out there. A lack of it might make you look like a briefcase business out to scam people and disappear.
If you want to win the trust of your customers, start by creating an appealing logo that resonates with your brand. Next, ensure you include it in all the emails you send out. Remember, people feel more confident when interacting with brands than individuals, so use a logo to show them you are trustworthy.
Helps People Connect to Your Brand
A logo is a great way to boost brand awareness. It’s your brand identity and helps create an image of your business in the minds of your customers. For those who haven’t experienced your brand yet, a logo is all they have to memorize your brand. Logos are so important that color alone can make or break your business.
A good example where a logo redesign went bad was 2009 for the popular juice brand Tropicana. The feedback was so terrible that they lost millions of sales, although Tropicana was a brand people loved and were familiar with.
Increases Website Traffic
Email marketing is a cost-effective way to generate and keep leads. That explains why modern businesses place newsletter sign-up forms everywhere, including on their websites and social media. The logo and signature on your email newsletters can include links to your website or products. You can even include an irresistible call-to-action to trigger a psychological reaction by your audience.
Stand Out from the Crowd
Standing out from today’s crowded inboxes is a tall order. But with an eye-catching logo, you can distinguish yourself from the competition and probably stand a better chance of winning more customers. The good thing with a logo is it builds a solid internet appeal and helps in conveying branded messages across the web.
From boosting your brand identity to complimenting your campaigns, a logo is incredibly useful to any business. A logo contest can help you create a logo that will stand out from the crowd. Alternatively, you can also purchase a premade logo and customize with your own brand name. In that regard, always display your logo both online and offline and encourage your employees to display it in their emails.