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Tag: brand standards

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Brand Book: Build a consistent brand around your company logo

  • Post author By ping
  • Post date October 31, 2014
  • 2 Comments on Brand Book: Build a consistent brand around your company logo

Let’s say you have decided to start your own business, or you thought of upgrading or reinventing your brand. One of the first order of things you would be doing is hiring a freelance designer to create your business logo. Your logo would have to say it all about your brand: your color scheme, font styles, feel and so on. Once your logo is up, it has to be put in your website or perhaps have it printed. But sometimes, the whole thing would just seem to be quite off, and you can’t figure out what is wrong.

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  • Tags brand book, brand guidelines, brand standards, branding, colors, iconography, incorrect logo usage, Logo, small business, Style Guide

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