Holiday themed logo design are perfect way to greed your customers and celebrate the holiday season? Here are 5 reasons why using holiday-specific logos will put your business in the spotlight!
With fall ending and winter approaching, we’re entering a busy time of the year. Each month brings a new major holiday, with many extra parties and gatherings to go along with it. Have you ever considered changing your logo to match coming festivities? Try an alternate color scheme of browns and oranges for Halloween, add some wind and snowflakes for the winter months, little touches to bring it some more attention.
I’m sure you’ve seen Google do this with their homepage. Does your business cater to a specific season? Are there any bumps in business tied with certain holidays? Use that to your advantage by creating a holiday version of your logo! Here are five reasons why it would strengthen your business.nike air jordan xiii
screenshot of Google’s holiday doodles.
THE DOUBLE TAKE
Many people are able to pick up on nuances, so showing them something familiar with a subtle change will make them look twice. The second time they’ll start analyzing what’s changed, making them more familiar with your logo and comparing what is different. This creates strong brand awareness in their minds, making your particular business stand out from other competitors.
THE CONVERSATION STARTER
“Hey, did you see *YourNameHere’s* new logo?” Give your regular customers something to talk about! When they come by, after double taking on your holiday themed logo, many times it will be something they can talk to others about. “Water Cooler” conversations are made up of this stuff. Get your business in the mix by using an alternate, holiday themed logo.nike air jordan xx
THE COLOR SCHEME
Changing your logo can be as simple as swapping in a new color scheme for the week leading up to any holiday. Colors have powerful impact on our psychology. Let’s say your business booms in December because of the shifting weather patterns, try using a cooler blue color palette if it’s not part of your logo already. Cooler colors will match the changes in the weather. Just as warmer colors like, reds, oranges, and yellows match the changes we see in the summer. Seasonal color changes work best if your logo is normally 1-2 colors.
Promotions are typically for a limited time. Pair your promotion with a limited time variation of your logo to give it some impact. If you’re running a thanksgiving special, working a turkey, real or abstract, to be part of your logo. Maybe it’s round body takes up part of an “o.” A special logo will enhance the uniqueness of your special deal.
THE FUN GURU
Having a variation of your logo for specific holidays can show off your personality a little bit. If you’re fun and friendly with your customers (who wouldn’t be?) let that come across by having some fun with your logo! It also shows that you’re paying attention to whats going on around you. Taking the time to use a variation of your logo at the right time lets others know your are keeping up with the changes around you.nike air max infrared
TRY IT TODAY
I’m usually a big stickler about brand consistency. This would be the exception. I wouldn’t go crazy with a complete redesign, but use subtle, well-thought out changes to your existing design. I’ve used a custom “R” icon I created for myself these past few years, here’s what I have used recently to give it a holiday update:
Designed by Rick
It’s easiest to make these changes digitally, to your social media networks and website. Consider getting a special sign with the logo variation to hang on your front door. Our logo designers are available to work with you if you would like to create a contest and see what they come up with!ray ban predator sunglasses
Keep your business in the spotlight by using holiday themed versions of your logo design! We can help, start your contest today!
Snowman image in cover courtesy of Feelart / freedigitalphotos.net
Fireworks image in cover courtesy of satit_srihin / freedigitalphotos.net