Having a business card isn’t just “cool,” but it’s a big sign that your personal services have reached professional status. Beyond simply giving out a means of contact, this small card is a strong form of marketing and advertising that’s easy to pass around and disseminate.
The value of your business card, however, is highly dependent on the design and content inscribed within it. Poor designs will reflect badly on your own personal brand and image, thus also affecting how they perceive your work as a professional.
In order to avoid such risks, here are three of the most common errors with business card designs that you should stop doing immediately.
“Unique” Font Selections
The central highlight of your business card would be the informational content, which if presented poorly, will simply ruin the overall effect of a business card. Chief among which is the common misuse of “unique fonts.”
Understandably, you would like to have a unique design for your business card, which is why you’d choose an interesting font. The trouble with uncommonly used fonts would lie in overall readability and sheer effect. Comic Sans, for example, might be a font rarely used, but it would make your card appear “child-like” and would not be suitable for businesses outside the toy-making or child-care industry.
Worse even would be to “font bomb.” In general, business cards should only have one general font—two, for extremely special cases—but never more than that. While having three or more fonts may really capture the attention of a viewer, it will reflect really poorly on your end.
Random element placement
In general, a business card will have four elements: your brand logo, your name, your role, and your contact information. More common layouts would have these neatly stacked on one another for easy viewing. Although it may be a “creative” solution to mix and match these, it could render your business card difficult to use.
When setting up the layout of your card, ensure that there is a purpose for placing a certain element in one place. Random structures can be annoying for a viewer, thus causing them to avoid patronizing you due to this ill-perception.
As stated earlier, the purpose of a business card is to provide information. For that reason, it’s crucial to double-check that the information is complete and correct.
Missing information will lose you business, as they may not be able to contact you when they need it. In times of need, they’ll rely on being able to contact you properly through the information on your business card. Incorrect information will definitely turn them off, causing them to find another provider to handle their needs.
Your business card is a strong tool for marketing a professional’s business and service. Although small, these have a big impact on the perception of your overall brand, which is why its design is necessary to prioritize. By ensuring that the elements contained within are appropriately and neatly placed, you can ensure that your clients will be contacting you for any need related to your business.