Whether you’re an entrepreneur or not, you can’t deny the importance of a strong logo. How many times have you seen a specific logo and not the brand name but automatically knew the brand or company just by seeing the logo? You see it all the time. Nike, Apple, Adidas, and Jordans are all major brand names that are easily recognizable by their logos.
Your logo is a direct reflection of your brand, and with the right logo, it speaks volumes without saying a single word. And probably the most important thing to understand about a logo is that it’s not just about what it looks like. Sure, appearance plays a significant role in it but it’s not the sole purpose of a logo, especially with businesses.
When starting a business, the brand logo may not be at the top of your priorities list; Instead, you might have checking out a service like www.shopify.com/website/builder to get your website built at the top of your list, followed by devising your marketing strategy and creating business pages on social platforms. But the reality is that your logo is just as important as any other aspect of your business, if not more important.
So, if there’s a voice in the back of your head telling you to put creating your business logo on the back burner, don’t listen to it. Your brand’s logo is extremely important to the establishment and growth of your business, and here’s why:
Your Logo Gives Your Brand the Opportunity to Make a Strong First Impression
With first impressions, you only have one chance to get it right, right? Yes. For the most part, all entrepreneurs know the importance of making a good first impression with their business but most don’t have a clear understanding of how much time they actually have to make a good one.
According to Forbes, you and your business have seven seconds to make a good first impression on consumers. In addition to that, research suggests that you have a tenth of a second to convince your audience that your brand is trustworthy!
The thing to understand with your logo and first impressions is that it really is your company’s first introduction to the general public. With the right logo, it can pique the curiosity and interest of consumers to not only want to buy your products or services but it can also spark interest in learning more about your company.
Ultimately, your logo is the very thing that gives you, the business owner, ownership over your brand and it’s the face over the products or services you’re selling. Just be strategic in the design of your logo. It needs to be recognizable, yet unique, and easy to remember. In other words, your logo shouldn’t be too difficult to decipher… consumers need to “get it” when looking at it.
It’s a Direct Representation of Your Brand’s Identity
What do you want your brand to be known for? Your brand identity is all about telling a story that will evoke certain emotions in your customers and your logo plays the role of directing the narrative of which your brand is built upon… Think of it as the illustration that tells your brand’s story.
Everything from colors and shapes to font and tones, these features and characteristics within your logo all help paint a picture in the minds of your customers without a long, drawn-out story.
Once you devise your marketing strategy, the only way it can be truly effective is with a strong logo… As you spread the word about your company and brand, you’re going to need a visual representation to help your audience better remember you.
Your Logo Grabs the Attention of Your Audience
Let’s face it, the attention span of most consumers is about the size of a gnat. So what does that mean for your business? It means that consumers need to be convinced that your products are worth their time and consideration in a short time span.
This almost reverts back to making a good first impression, but grabbing attention is more so time-based and more focused on appearance.
A good logo will first need to grab the attention of consumers, and this typically needs to happen within two seconds. Then once your logo has their attention, it will then be up to your logo and brand to make a good impression within those mentioned seven seconds.
Your Logo Differentiates You From Competitors
If you’re going to start a business, you don’t want to be like your competitors, you want to set yourself apart from your competitors. Ultimately, you don’t want consumers to be confused as to whether they should choose your company or a competitor… You want them to see your brand against your competitors, and be able to clearly decide to bank on your brand.
Unfortunately, this isn’t so easy to do. Most industries are extremely saturated, so to make your brand stand out from the rest can be quite hard… BUT, the one thing that can reel customers in is your logo, as odd as that may sound.
Of course, the quality of your products matters too but in order for consumers to establish your brand with high quality or whatever your brand identity is, they must first know your brand and be able to recognize it among your competitors.
Maybe you have a perfume business and you grow all your fragrances right in your backyard. How can you let the world know what you do and help them realize that you don’t use harsh chemicals in your fragrance? And more importantly, how can you let them know that the fragrances you create are grown right at home?
You can project all of that through your logo, but it will require creativity. The important thing to remember with your logo is to really sit down and take your time creating it so that there will be no doubt in your mind that it can survive against your competitors. When your brand can stand against your competitors, it will eventually lead to brand loyalty.