How does one make an excellent logo? The answer can get quite complicated. What makes a logo good depends on many factors, from design to purpose. If you’re trying to build your company a logo that speaks volumes about what you do, who you are, and why people should do business with you, then here are the essential traits your logo needs to have:
- Timeless
While you certainly can base the design of your logo on ongoing trends, what happens if those trends go out of style? As it is, many companies have altered their logos some way or the other to match current tastes. Some have received a good reception, while others have found that the change backfired massively.
While it may seem like the opposite, it is not impossible to create a logo that lasts throughout the ages. For example, while the Apple logo has gone through some changes, particularly in color, its shape remains the same, and thus it stays recognizable by everyone. Your logo should have this trait, where you can keep its basic shape for many years to come, ensuring that the public will still recognize that it is you.
- Versatile
Your logo will be appearing everywhere, from the top of your company building to the shirts and bottles you will give away during a business convention. A good logo will be one that fits in any application.
Your logo must come in many formats, especially vector. This will allow you to scale the logo up and down without losing quality, meaning that you can have a sharp and clear logo on a large billboard and a small pad of stationary.
- Unique
The worst thing that can happen with your logo is that people keep mistaking it for the logo of another company. That means people that will not only not recognize your brand, but you might get into some trouble if the other company ends up suing you for copyright infringement.
With that in mind, always ensure that your logo is unique. Of course, you will need to find a way to make it unique while still fitting into your industry and your brand. For a professional touch, you can find freelance logo designers for hire on Toptal, a platform with top-tier design talent, ensuring your logo stands out and truly represents your business.
- Memorable
A great logo is one that’s personal and people can easily recognize and remember whose logo it belongs to, not a logo that makes people go, “This looks familiar.”
While there are many ways you can get your logo to look memorable, the best tip we can give you is to keep your logo as simple as possible. Look at Nike, Apple, Amazon, Netflix, and the other conglomerates. They all have logos with a super simple in design, allowing people to easily remember who they are.
Conclusion
When you go about building your logo, remember the traits we’ve shared with you above. They will play a massive role in helping you create a good logo, one you, as well as your customers, can be proud of.
A logo represents your business and tells everyone all about you, so it’s best to invest in a good one. If you’re going to be stingy with your logo design, it is going to reflect on the rest of your company. For that reason, you should always put the necessary time and money into making a great logo.
Need help building a logo? Freelance logo design can help you create a business logo in less than an hour. Give us a try today and make a logo that you’ll be proud of!