Social media branding is one of the most effective ways to boost your brand’s visibility and awareness. After all, appealing imagery and colors is a quick and easy way to grab your audience’s attention long enough to read your message and be curious about your product or service. Consistently delivering this experience is one of the social media branding principles, which can do wonders for generating website traffic and improving sales.
One of the best ways to improve your social media branding is through attractive and cohesive graphic design. Combined with a unique tone and your company’s distinctive marketing persona, you’ll be well on your way to social media stardom. Here are three effective strategies to boost your social media branding:
Know The Basics of Branding
To have an effective social media branding, you need to have the basics. That means you must have a consistent logo, bio, color palette, boilerplate, social media handle, and bio throughout your online platforms. Logos can be styled in slightly different ways according to the platform and the size of the allotted profile photo space. Whichever variations you choose, ensure a distinct but common link between your social media assets that make it easy for people to recognize them as your brand.
Before doing this, perform a social media audit on all your accounts. Use your insights to evaluate the effectiveness of your logo, banners, bios, and messaging tone. Determine whether these comply with your brand guidelines. If something is amiss, make some tweaks, but make sure to deploy this change across all your accounts as appropriate!
Enhance Your Visual Branding
Once you nail the basics, it’s time to build on it. Ensure that the same fonts, colors, and styles are displayed across your images, videos, and other visual assets. This will help create consistency in your social media branding and make you more recognizable to your customers.
Your brand’s colors must be immediate to your audience. If they visit your Instagram follower, this color should stand out the most. The fonts used must be the same, if not similar to the ones used on your website. Consistently using these elements will build consistency over time, which will help you reach the recognition your social media branding works to achieve.
To help you with this, try writing down your visual brand guide. Include the fonts, their designated uses, and the colors you typically use. Then, draft templates for a certain type of announcement, like a sale or a new product. Ensure that these have similar fonts, colors, and designs, but are also distinct enough so that customers recognize the type of announcement at first glance.
Create Your Marketing Persona and Brand Tone
Your marketing persona is the strategy you’ll use to market your company to different audiences. For example, if you have a set of products that cater to much younger audiences like Gen Z, create a specific marketing persona on TikTok. While you’ll be using the same talk points across your platforms, your marketing persona will tailor it to be more appealing to teenagers.
Establishing your brand tone is essential to your social media branding. Company social media accounts are usually vibrant, spunky, and showcase the company’s personality. Some companies use dry humor to connect to their audiences, while others use an informative tone. Whatever it is, extend that to your social media and refine it according to the platform.
You can create a voice and tone guide that includes company catchphrases, brand vocabulary, and even personality traits. For example, you might want to refer to your audience by using only one specific word, such as customers or clients. This will help you keep your messaging consistent even when it’s managed by several people.
Social media marketing has made it easier to promote your business to your audience. However, with the sheer number of people on it—both your customers and your competitors—making yourself distinct can be challenging. By keeping these three strategies in mind, you’ll be creating a fun, unique, and effective social media branding that will definitely make your audience recognize you!
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