Branding Logo Tips

Psychological Effects of Brand Logos

Take a moment to think of the iconic brands you know, and brands like Apple and Starbucks will likely pop up in your head. Now, notice that when you start to draw more focus into their names, there’s a picture in your head that allows you to recognize them fully, and this is their logo. 

For this reason, a brand logo plays a significant role in brand recognition, which is why many business owners spend much of their time, effort, and money to get it right. A logo is an integral part of your overall brand identity, and without it, you won’t be able to gain the attention and recognition you want as a brand. This is because consumers will not have anything to remember your company by. 

The Powerful Logo Elements 

Did you know that the various elements that make up a logo have a psychological effect? For example, let’s first explore more about color. As you may or may not know, colors have different meanings, which is why you need to be extremely careful when choosing a shade for your logo. Seeing that different societies will interpret it differently, keep in mind not everyone will have the same perspective of your brand. This is also why you need to truly gauge your target market to come up with the right logo. 

Another powerful logo element is its shape. What makes it powerful is that the human brain is hardwired to understand and memorize them—that’s how human beings learn things. 

On top of that, you must also consider the font. Fonts can induce emotions, such as happiness, urgency, and even anger. A wrong font choice will make or break your logo, which is why you need to take a lot of time to come up with the right option for your logo design. 

User Attachment To Symbols

Every day, we come across different signs and symbols, and even though we don’t pay attention to most of them, they still get stored in our subconscious mind. There’s also the fact that humans enjoy the search for meanings in the most random things. Because of this, knowingly and unknowingly, the mind attaches meanings to the symbols seen in our surroundings. 

With that said, there is great power behind symbolism, which is the primary reason logo designs are essential to identify and recognize brands and absorb the meaning behind them. 


Your logo is the visual figurehead of your company, and you must not compromise a single element of it. This is why everything—from shapes, colors, fonts, and even the white space––must be chosen thoroughly, and nothing should be arbitrary. All the elements must be incorporated thoughtfully to guarantee that the message you want to convey is there. 

Remember not to rush the logo design process; it’s natural for it to take some time before you fixate on a single logo that your brand will carry permanently. Aside from that, you need to work with an excellent logo designer who can come up with a logo that will clearly represent your brand and what it has to offer. 

Design a logo that stands out effectively with our team of freelance logo designer who will compete to create your business logo, design brand identities, and help increase your brand recognition and long-term growth. Visit our website today to begin your logo-making project!