Clean is in, and it’s not going anywhere. In the last few years, consumers have witnessed a change in many brands. From elaborate and cheeky logos, many brands switched to a simple, clean, and easily recognizable logo.
Tech companies like Apple to sports manufacturers like Nike and Adidas hopped on the trend of minimalism for their logos. Consumers were able to quickly identify these brands by those simple logos, solidifying their position in the market.
- Better Recall
Logos serve as the face of the brand. The main goal of a logo is to make sure that customers know that a specific brand is associated with a particular product. It’s every designer’s goal to create a logo that’s simple yet easy to recall.
Although a logo should represent every aspect of the company, it shouldn’t be fluffed with too much design. It’s easy for a logo to be overpowered by too many elements.
A minimalist logo design will only boost its recall and public recognition. Even established brands have gone through rebranding to simplify their logos, and their move made them even more memorable.
- Easy to Adapt
One of the qualities that make a great design is conformity to various formats. For example, a successful strategy should stand out in logos from anywhere it might be placed on, such as labels, publication materials, or even the products themselves.
Keep in mind that a minimalist logo should stand alone without losing its meaning across different mediums. The trend of minimalism has changed the way designers create logos—making them more straightforward, adaptable, and even flexible for all types of uses.
- Global Appeal
It’s essential to think big in business. That mindset also applies to creating your company’s logo. It should be at par locally and even globally. Although you have to start small since businesses are challenging to grow, it is vital always to think ahead when creating the face of your brand.
What if you accidentally penetrate the global market one day? Your logo will represent the totality of your company, and it has to appeal to everyone. If you come to think of it, the most popular companies globally have minimalist logo designs—Apple, Mastercard, and even Uber—all started from scratch but have become global, bearing logos that appeal to all.
Every business depends on its branding. A survey found that consistent branding increases a business’s revenue by almost 22 percent. If you want to maintain consistency in your branding, it will be more challenging if your logo is complex and challenging to manipulate.
A logo with fewer elements can get the information across without making any profound changes. Too much crowding in an image can make it too impossible to understand and lose its meaning. They say less is more—the same goes with designing a logo. Minimalism in logo design isn’t only a trend but a solution to a business problem.
The future of logo design is sure to be minimalist. Great logo design should entice the consumers to support you. Keep the focus on the message and connect with the people you’re trying to reach. If you want a minimal logo for your brand, try search our new ready made logo section. And when you find a design that you like, you can get it customized for your brand for free.